NEWS

Zeta in the News

David Steinberg Has His Second Unicorn With Zeta Global

[JUN 6, 2017]    Forbes

David Steinberg is a serial entrepreneur. In 1999, he founded Inphonic, a company that would reach a billion dollar valuation, and had a successful IPO. The company grew too quickly and with too much debt, and Steinberg resigned in 2007.
He immediately got to work on his next venture, a data drive marketing company called XL Marketing Corporation, and he leveraged the good of his past ventures, including collaborating with former Pepsi and Apple CEO, John Scully, who had been a part of the founding team at Inphonic, while learning the lessons of the trying times. This time around, they would self-fund the company, and do something that was anathema with many start-ups, especially at that time: it would grow profitably. READ MORE

Marketing cloud company Zeta Global lands $140 million in funding

[APR 28, 2017]    Crain's

Zeta Global, which launched in 2007 as Zeta Interactive, announced Thursday it has closed a Series F funding round of $140 million. Co-founded by former Apple CEO John Sculley, the Manhattan-based marketing analytics company plans to use the money to make acquisitions as it builds on its position as a major independent competitor of giants IBM, Salesforce, Oracle and Adobe. READ MORE

Zeta Global Raises $140 Million For Its Marketing Cloud

[APR 27, 2017]    Forbes

Zeta Global today said it raised $140 million in a large late-stage equity and debt funding round that appears to set up the marketing cloud company for an eventual initial public offering or acquisition. READ MORE

John Sculley’s Marketing Software Startup Zeta Global Lands $140 Million

[APR 27, 2017]    WSJ

Zeta Global, a marketing cloud software startup co-founded by legendary marketer John Sculley, has raised $140 million in a new round of private equity funding. The funding included $115 million in Series F equity and $25 million in debt from GPI Capital and GSO Capital Partners, the credit division of Blackstone. The equity portion valued the company at about $1.3 billion, according to a person familiar with the matter. READ MORE

Marketing tech company Zeta Global raises $140M at a $1.3B valuation

[APR 27, 2017]    TechCrunch

Zeta Global, the marketing tech company that has recently acquired the likes of eBay's enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million in equity capital and $25 million in debt financing. It includes equity from GPI Capital (Global Partnership Investing), as well as funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of private equity firm Blackstone. READ MORE

Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO

[APR 27, 2017]    CNBC.com

Zeta Global, a marketing technology start-up that competes with the likes of Salesforce, has raised $140 million, the company announced Thursday, giving it a valuation of $1.3 billion, a source close to the company told CNBC. READ MORE

Marketing Tech Company You’ve Never Heard Of Scores $140 Million

[APR 27, 2017]    Fortune

Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion. READ MORE

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

[APR 27, 2017]    Adweek

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds. READ MORE

Data-focused marketing tech firm Zeta Global raises $140 million as it mulls IPO

[APR 27, 2017]    VentureBeat

Zeta Global, a data and analytics service for marketers, has raised a whopping $140 million in a Series F round of funding from GPI Capital and "funds sponsored by" Franklin Square Capital Partners and sub-advised by GSO Capital Partners, the credit arm of Blackstone. READ MORE

Zeta Global Raises $140 Million - And Is Ready To Go Shopping

[APR 27, 2017]    AdExchanger

Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone's GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said COO Steve Gerber. READ MORE

Billion Dollar StartUp Raised $250 Million

[APR 27, 2017]    Business Insider

On Thursday, Zeta Global, a company co-founded by David Steinberg and former Apple CEO John Sculley announced a $140 million round of financing - $115 million in equity capital and $25 million in debt financing. The nearly 10-year-old startup has now raised more than $250 million in total. READ MORE

Zeta Global Raises $140 Million For Acquisitions

[APR 27, 2017]    Seeking Alpha

Technology 'unicorn' Zeta Global (ZETA) has announced a large new funding round totaling $140 million, of which $115 million is new equity and $25 million is a debt facility. READ MORE

Marketing company launched by former Apple CEO raises $140M

[APR 27, 2017]    New York Business Journal

Marketing technology company Zeta Global has clinched $140 million from investors. The data-driven marketing technology innovator, known for competing with Salesforce (NYSE: CRM), secured $115 million in equity capital and $25 million in debt financing as part of a Series F financing round. READ MORE

Marketing tech unicorn Zeta raises $140 million, eyes more acquisitions

[APR 27, 2017]    SiliconAngle

Zeta Interactive Corp., which started as a recruiter of college applicants, nearly imploded when Congress withdrew student loan funding and reinvented itself as a marketing technology company, raised $140 million in a series F financing round that brings its total funding to $250 million. READ MORE

Zeta Global Raises $140M To Power Its Marketing Cloud

[APR 27, 2017]    MediaPost

Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company to either be acquired or go public. READ MORE

Zeta Global scores $140 mln

[APR 27, 2017]    PE Hub

New York City-based Zeta Global, a data-focused marketing tech firm, has secured $140 million in Series F financing. The investors were GPI Capital, funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP, the credit division of Blackstone. Credit Suisse was the placement agent and adviser to Zeta Global. READ MORE

Zeta Global Raises $140 Million in New Funding from GPI Capital and Blackstone's GSO Capital Partners

[APR 27, 2017]    PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has secured $140 million ($115 million in equity capital and $25 million in debt financing) in its Series F financing round from GPI Capital (Global Partnership Investing) and funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of Blackstone (NYSE: BX). The latest round of funding marks the biggest raise in the Company's history. Since its inception, Zeta has raised more than $250 million in capital. READ MORE

Zeta Global Hires Its First Chief Revenue Officer As It Eyes an IPO

[APR 10, 2017]    TechCrunch

Zeta Global (previously known as Zeta Interactive) may not necessarily be a household name, but the marketing tech and analytics company, which was co-founded by former Apple CEO John Sculley, has a valuation of over $1 billion, is highly profitable (with revenue in 2016 growing about 40 percent over the $200 million it did in 2015), and has made its fair share of acquisitions recently. As the company announced today, it has now appointed Donald Steele as its first-ever chief revenue officer. This move comes less than two months after the company also hired a new CFO. READ MORE

Zeta Global Appoints New Chief Revenue Officer

[APR 10, 2017]    PR NEWSWIRE

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Donald Steele as the company's first-ever Chief Revenue Officer. A legendary business development executive in the data-driven marketing industry, Mr. Steele will focus on generating new opportunities to support the company's accelerated growth plans for 2017. READ MORE

Zeta Global Honored as #1 Enterprise Platform in the Ninth Annual Email Vendor Features & Functions Guide by Red Pill Email

[MAR 13, 2017]    PR NEWSWIRE

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it scored the highest marks on the Enterprise Overall Scorecard in the ninth annual Email Vendor Features & Functions Guide by Red Pill Email. This distinction comes in the wake of recognition as a market leader by Gartner and The Relevancy Group over the past month. READ MORE

Zeta Global Recognized by The Relevancy Group as Industry Leader for the Fourth Consecutive Year

[MAR 02, 2017]    PR NEWSWIRE

For the fourth year in a row, Relevancy cited Zeta's ability to deliver on its mission of practical innovation and client success. Zeta has been recognized as the number one ESP platform for the first time and is the recipient of two Gold Client Satisfaction awards in both Product Innovation and Omni-Channel Marketing for the third consecutive year. READ MORE

Zeta Global is Recognized as a Visionary by Gartner for the First Time

[FEB 27, 2017]    PR NEWSWIRE

"We believe that being recognized in the Gartner Magic Quadrant report is a big honor and believe it is an even bigger affirmation of the amazing work our team has done to build a next generation marketing technology platform," said David A. Steinberg, Zeta Global Co-Founder and CEO. "As we look to 2017, we will continue to invest in our platform to bring our clients a best-in-class solution that helps them win in the marketplace." READ MORE

Zeta Global Becomes Gartner 'Visionary'

[FEB 23, 2017]    MediaPost.com

Steve Gerber, Zeta president and COO, believes the company moved into the "Visionary" category by building a people-based marketing business model with "pervasive personalization" technology that travels with the customer across its lifecycle with the brand. READ MORE

Upstart Digital Marketing Hub Takes Aim at Sector Leaders

[FEB 22, 2017]    CFO.com

Zetal Global, a tiny fraction of its larger competitors' size, encounters challenges and opportunities in its quest to go public. READ MORE

How CIO-CMO Partnerships Leverage Omni-Channel Marketing Strategy to Drive Business Value

[FEB 21, 2017]    CIO.com

Zeta Global CIO discusses how Omni-Channel marketing strategy creates customer loyalty. READ MORE

Zeta Global Prepares for Potential IPO

[FEB 6, 2017]    WALL STREET JOURNAL

Many tech companies are shying away from the public markets, but some are finding they have little choice: their clients demand a listing. That's the case with big data analytics company Zeta Global Inc., which is mulling an initial public offering as soon as this year, said David Steinberg, the company's co-founder. READ MORE

DAS on NBC's "Today Show" Talking About the Best (and Worst) Super Bowl Ads

[FEB 6, 2017]    USA TODAY

Charisse Jones of USA Today Network and David Steinberg, CEO of Zeta Global, join TODAY to reveal which Super Bowl ads ranked highest on USA Today's annual ad meter. READ MORE

Zeta Global Appoints New Chief Financial Officer

[FEB 6, 2017]    PR NEWSWIRE

Zeta Global, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Jarrod Yahes as the company's new Chief Financial Officer. READ MORE

12 Top Tech Leaders To Watch In 2017

[JAN 19, 2017]    INC.COM

Former Apple and Pepsi CEO John Sculley and David Steinberg have become darlings of the marketing tech world, creating a business that provides analytics-driven platform that can also both see the customer's life-cycle, measure ROI and understand your audience for intelligent marketing across the board. The company remains profitable, and made over $300 million in revenue the last year. Considering the cutthroat nature of the business, marketing tech leaders should pay real attention to Sculley and Steinberg as Zeta continues to grow. READ MORE

Q4 E-commerce Study Reveals U.S. Consumers Are Using Email More Than Ever This Holiday Shopping Season

[DEC 19, 2016]    PR NEWSWIRE

Study from Zeta Global and Relevancy Group shows one-third of consumers will shop almost exclusively online this holiday season. READ MORE

Never Heard of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not to Worry

[NOV 18, 2016]    FORBES

Zeta Global has its third name in ten years - and you still probably don't know what it is. But David Steinberg has 300 million reasons not to mind as his software company continues to grow and buy up smaller rivals. READ MORE

Zeta Global Has Worldwide Ambitions But an IPO Will Wait

[OCT 20, 2016]    SEEKING ALPHA

In September 2016, privately held tech "unicorn" Zeta Global (Private: ZETA) raised $45 million in late stage debt mezzanine funding, apparently to acquire Acxiom Impact's email marketing business. READ MORE

Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus

[OCT 18, 2016]    PR NEWSWIRE

Zeta Global, formerly known as Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has completed its company rebrand and transformation. READ MORE

Ex-Apple CEO's Zeta Interactive Raises $45 Million

[SEP 1, 2016]    CNBC

Zeta Interactive, the digital marketing technology company co-founded by ex-Apple CEO John Sculley, has just raised $45 million to fund the recent acquisition of Acxiom's e-mail marketing software. READ MORE

Zeta Interactive Acquires Acxiom Impact for Over $50M

[AUG 4, 2016]    TECH CRUNCH

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom's marketing automation solution for enterprise marketers. READ MORE

Thought Leadership

Zeta Global CIO Jeffry Nimeroff Believes 'The Data Will Pull You Forward'

[MAY 11, 2017]    CMO.com

CMO.com recently caught up with Nimeroff to hear how CIOs are thinking about marketing data, science vs. art, machine learning, and all things technology-related. Read on for a very interesting and unique view from across the aisle in the C-suite. READ MORE

The disruption of the smart data ecosystem

[MAY 3, 2017]    LinkedIn

Over the course of a year, many headlines will arise presenting the latest and greatest disruptive technology poised to take us forward or take over. Some become immediately and wildly pervasive, while others are more fantasy than reality. From the promise and peril of hacking and Artificial Intelligence (AI) to the ubiquity of drones and the Internet of Things (IoT), we are in an era of almost daily disruption. READ MORE

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

[APR 19, 2017]    DMNEWS.COM

Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the ... is now competing throughout the marketing eco-system, from data to execution. He also has some telling comments on AI, and on how CMOs and CIOs need to partner to make the most of marketing technology. READ MORE

How Machine Learning Will Be Used For Marketing In 2017

[MAR 10, 2017]    FORBES.COM

In [Dr. Jeffry Nimeroff's] 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in the 2000s and now applying machine learning to big data to find actionable insights in real time, [he has] seen the convergence of machine learning and marketing firsthand. READ MORE

Entrepreneurs Who Do This Are the Most Likely to Fail

[FEB 6, 2017]    Fortune.com

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America's startup scene contribute answers to timely questions about entrepreneurship and careers. Today's answer to the question "What must every entrepreneur know about startup success?" is written by David Steinberg, co-founder and CEO of Zeta Global. READ MORE