Our Story

We are Zeta. The AI-Powered Marketing Cloud.

We unify identity, intelligence, and activation to create better experiences for consumers and better results for brands.

Our Mission: Accelerate Brand Growth

At the core of everything we do at Zeta, our focus is on enabling brands to build repeatable and scalable programs that accelerate business growth, efficiently and effectively, and drive higher ROI on their marketing investments.

Our Vision: Make Sophisticated Marketing Simple

Founded in 2007 by David A. Steinberg and John Sculley (Former Apple CEO and Pepsi President), today our vision remains the same: help CMOs make the complexities of modern marketing easier. Zeta empowers enterprises to make smarter business decisions by combining proprietary AI, data, and multiple point solutions together into a single platform, resulting in better results for a lower cost of total ownership.

Our Commitment: Achieve Great Things Together

Whether you are a client, investor, or member of Team Zeta, we are committed to achieving the best results with you. Our technology is amplified by our partnership as we solve the biggest challenges and capture the biggest opportunities, together.

Values are what you believe. Virtues are what we do.

Grow

Always Learning
Growth is a mindset, not a destination.

Raise the Bar
Strive to surpass every standard set before you.

We embrace challenges as opportunities to succeed.

Humanize

Be Authentic
Act with integrity and empower others to do the same.

Empathy Creates Impact
Connection transforms conflict into breakthroughs.

We lead with empathy to better understand one another.

Commit

Don't Settle
Understand the problem, obsess over the opportunities.

Own It
Do the right thing, not the easy thing.

We turn ideas into action, and action into results.

Grow

Truth Fosters Trust
Listen to understand, debate with an open mind.

Win Together
Seek inspiration in others, let the best idea win.

We achieve more by working together.

Humanize

Fearless Exploration
Have the courage to pursue big new ideas.

Curiosity Beats Certainty
Be comfortable being uncomfortable.

We break barriers to build what's next.

People & Culture at Zeta

Our people are an important part of what drives our success. We bring together the best and brightest minds and foster an entrepreneurial spirit that encourages innovation and collaboration.