
How Travel Brands Can Use CRM to Drive Direct Bookings
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
Tailored Solutions for Travel & Hospitality
Know who your guests are, even before they book.


Modern travellers expect more. Zeta helps you:
- Connect digital and physical interactions
- Build unique, memorable experiences
- Drive bookings, loyalty, and satisfaction
Problem: Guest data is scattered across platforms
Solution: Zeta’s platform unifies and activates it — all from one place

Create Memorable Customer Journeys
Gain critical insights into top destinations and popular itineraries to design interactive travel experiences from search to booking.
Distinguish New and Returning Guests
Transform anonymous website users into known traveler groups using Zeta's advanced identity resolution and extension capabilities.
Increase Loyalty & Engagement
Use mobile push & SMS notifications to notify travellers in real-time about flight delays or hotel check-in updates.
Maximise Upgrades
Use predictive insights to adjust prices in real time and identify high-value travelers for first-class upgrades, spa packages or custom concierge moments.
Personalise Messaging
Access powerful traveller insights from past purchases, geolocation data, and weather patterns for AI-powered touch points.
Boost off-season Sales
Manage campaigns with automated email sends to deliver targeted discounts, early bird specials or vacation packages.

Zeta has allowed us to automate our emails, provide next best action content for our visitors to Ireland, and show them things that they would be interested in. Based on their behavior, we can show them something new as well within that space. Using the platform, working on a new strategy, we combined all our emails globally that we send in all different languages around the world into one continuous program, gives us a lot more insights and data and understanding of our visitors to Ireland.
- Paul Gillart
Digital Development and Operations Manager
Schedule a demo with one of our experts or chat with a Zeta rep for more information.

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…

Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.

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