Brands
Zeta’s combined dataset and dedicated industry experts ensure that we can deliver purpose-built marketing strategies that exceed your goals.
Zeta’s industry-leading data set and unparalleled arsenal of industry experts combine to ensure purpose-built marketing strategies that exceed the goals of any business.
Retail
The Zeta Marketing Platform enables retailers of all shapes and sizes—brick and mortar, e-commerce, and direct-to-consumer—to make every consumer feel like your best customer. Deliver meaningful content and offers based on insights only Zeta can provide. Add decades of expertise and it’s easy to see how Zeta has helped top retailers achieve their top goals.
- Acquire new customers
Leverage Zeta’s intender audiences of 200M+ users in Europe and UK to target and reach new buyers in market for your products. - Win back previous buyers
Reactivate lapsed customers and rescue—as well as steal—buyers from your competition. - Improve share of wallet
Understand each customer’s total buying behaviour to be able to predict purchase needs and drive additional revenue.
Travel & Hospitality
The modern traveller expects a seamless shopping experience from initial research to final booking and beyond. This means marketers need to deliver connected, personalised experiences to woo and win this target audience. With Zeta, travel and hospitality clients can find one unified platform that recognises customers and prospects, curates a compelling message, and reaches the right consumer on the right channel at the right time.
- Increase bookings
Leverage Zeta to reach new and high-intent customers. - Improve experiences
Recognise your best customers and foster new connections to increase repeat customer rates. Hyper-personalised messaging to provide bespoke updates regarding travel, holiday offers, and more. - Manage against trends
Understand travel trends in real-time through one centralised dashboard that can calculate tens of thousands of metrics instantaneously.
Consumer Packaged Goods
Improve customer experiences, elevate your brand affinity, drive growth. Zeta gives CPG marketers unparalleled access to reach new and high-intent consumers. Additionally, the Zeta Marketing Platform provides unique data points giving CPG firms the ability to understand where prospects and customers are most likely to shop, fusing together in-store and online shopping like never before.
- Proprietary intender audiences
Leverage real-time behavioural intent signals to create first-party and prospect universes. Understand how to create in-store and online shopping experiences that capture consumers no matter where they are or how they shop. - Increase competitiveness
Visualise mission-critical shopper intelligence to inform fast decisions. - Continuous optimisation
Measure and improve the performance of your digital marketing campaigns to increase average order value and grow your repeat customer base.
Automotive
The road to buying a car is a long and winding one. Marketers need to understand how consumers shop to serve messages that keep your brand top of mind without annoying them. By leveraging data-powered intelligence and smarter technology, you’ll be able to create personalised messages that surprise and delight your customers at every pitstop along the way.
- Market activation
Employ look-a-like modelling to target buyer segments using omnichannel media. - Foster loyalty
Utilise data that looks at consumers’ previously unknown likes and preferences to target with uniquely relevant offers. - Increase revenue
Achieve better results using unique insights derived from campaign behaviour fused with offline purchase habits.
Financial & Insurance
Customers’ financial journeys are deeply personal, as the messaging they receive should be. Capitalise on Zeta’s robust interest- and demographic-based segmentation capabilities to offer 1:1 content experiences, driving more engagement with your brand.
- Acquire ideal customers
Tap into Zeta’s intent- and demographic-based signals to enhance segmentation and refine messaging strategy based on where each audience member is in their financial journey. - Adopt a customer-centric approach
Influence customer preferences for digital channels, increase stickiness, and strengthen relationships. - Improve intent prediction
Deliver personalised, relevant customer experiences based on your account holder’s products, channels, and other lifestyle indicators.
Media & Entertainment
With thousands of hours of entertainment options at consumers’ fingertips, here’s how to make them interact with your brand. Stand out in a sea of options by creating unique and engaging experiences for your customers that are tailored to their consumption habits.
- Acquire net new subscribers
Reach prospective customers with personalised messaging where they are to influence where they’re going next. - Retain more customers
Nurture and grow current relationships by leveraging real-time intent signals, meeting your most valued customers with the right message at the right time. - Cost-effective strategy
Combining Zeta’s industry-leading AI with integrated technology means you’ll get the most bang for your marketing buck.
Telecommunications
Cord cutters, meet your match. With Zeta, you can identify customers most likely to be switching service providers (think: those preparing for a move or researching other vendors) and reach them with incentivizing messaging, like money-saving bundling packages.
- Acquire net-new subscribers
Identify customers in-market for telecom services, like those preparing for a move. - Grow average revenue
Target current customers with materials promoting bundling offers or adding extensions to their current packages. - Reduce churn
Zeta can identify churn signals in enough time for you to intercept and reach your subscriber with engaging messaging.
Healthcare
As patients, we put a lot of trust in our healthcare providers, and they deserve that same level of trust in a marketing partner. Engage anyone from practitioners to patients with relevant, personalised messaging and watch your relationships flourish.
- Understand the full patient journey
Better track your patient lifecycle to improve their experiences and facilitate time-sensitive speed to payment. - Individualise experiences
Show prospective and long-time patients that you care by individualizing your messaging. Improve average patient rating and foster satisfaction with seamless follow-ups and check-ins. - Lower acquisition costs
Utilise the Zeta Marketing Platform to understand where prospective patients and long-term care recipients are located. Target based on location to increase in-person visits.
Education
Zeta’s there for you even after the final bell. With economic uncertainty driving people to look for new and more fulfilling careers, now is the time for capturing audiences looking to further their education. We’ll help you develop and execute campaigns that optimise your spend and achieve real results.
- Optimise your website traffic
Remove the black box that surrounds your site visitors by better identifying each user and the actions they take on your pages. - Drive net-new inquiries and applicants
Personalise each message to prospective students based on where they are in the application funnel. Lower acquisition costs by serving application discounts and tuition information to the right individual at the right time. - Boost enrolment, reduce churn
Leverage the Zeta Marketing Platform to look at all prospects and current students in one unified platform to boost overall enrolment and increase school engagement for current students to reduce churn.
