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Tourism Ireland is the official marketing organisation responsible for promoting the island of Ireland as a premier travel destination across global markets. They tasked Zeta with creating a campaign to empower travelers to embrace the Irish Halloween spirit and inspire them to start planning their own vacations.
Targeting Ireland.com email subscribers across 13 markets, Tourism Ireland needed a next-generation solution and strategic partner to transform its email marketing program across all markets. We had to align the design of the Halloween templates with the new newsletter template system, while enhancing click engagement through a fresh design and compelling content and boosting the number of engaged website sessions.
The previous Halloween template presented several challenges; it was outdated in design, overly text-heavy, and lacked standardisation across markets.
Knowing that seasonal events are a big part of Tourism Ireland’s marketing content and a key tourism driver, Zeta provided valuable and engaging content that would get users excited about planning a trip to Ireland during the Halloween season.
Pep Boys is an iconic auto service brand in the United States and a leader in the auto parts and service industry. With a strong presence across the…
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