Case Study

Renault Poland increased their readiness for the post-cookie advertising environment.

The Results

The collaborative efforts between Zeta’s technology, Media&Leads partner, Renault and their agency OMD, yielded remarkable results. In comparison to historical proprietary data, the campaign achieved significantly higher rates and lower costs. Moreover, Zeta’s AI segmentation achieved a 17% lower cost per click.

Impact:

+14%

Increase in Conversion Rate

-28%

Decrease in Cost per Conversion

The Challenge First-party and beyond

Amind inflationary pressures and a challenging automotive sector, Renault faces the impending demise of third-party cookies. Recognising the necessity to adapt, Renault aimed to leverage its first-party data beyond website experiences and interactions, by using it for advertising campaigns. The primary pain points were understanding the user’s position within the customer journey, pinpointing prospects ready for a purchase, and delivering omnichannel personalised messages to encourage online conversion to a test drive.

The Solution A Strategic approach to categorise Renault’s audience

Real-time scoring and AI for Segmentation

Programmatic, Search and Social

Improving Campaign Performance & Customer Experience

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