CTV
Premium Inventory Meets Precision Targeting
Zeta CTV connects individual intent signals, purchase behaviour, and household dynamics to identify and engage consumers primed to act.
You could target CTV as precisely as walled gardens
You can with Zeta’s cutting-edge deterministic CTV solutions. Most CTV planning still leans on legacy systems built for linear TV. Zeta replaces that outdated model with technology that targets, activates, and measures campaigns around real individuals, not just households.
- Align media exposure with measurable outcomes—both online and offline.
- Visualise full journey paths, including sequences, overlaps, and timing.
- Support last-touch, U-shaped, and custom attribution models.
- Unify CRM and paid media data into one performance view.
- Optimize in real time to maximize media efficiency.
Stay Seen, Not Saturated
Zeta connects identity, intent, and inventory to deliver precision-targeted campaigns that convert across every channel. From audio to CTV, your message reaches the right audience in the right context.
- Tap into premium brand-safe supply and high-quality supply path optimization for the most direct path to publishers
- Engage with individuals on CTV, not just devices or households
- Reach prospects across all channels and devices: CTV, audio, email, search, direct mail, digital, OOH, display, mobile and social
You’re More Than What You Watch. Your Data Should Be Too.
To truly understand and reach today’s consumers, brands need more than viewing behavior. They need deep, real-time insights into income, interests, purchase patterns, and household dynamics. That’s the power of Zeta’s intelligence: helping you connect with real people, not just screens.
- Match the right products to the right people before they even start shopping, with Zeta’s behavioral insights.
- Zeta’s intelligence surfaces individuals and households with clear buying signals, helping brands prioritize those most likely to convert.
- Distinguish casual viewers from decision-makers, using data to identify who holds influence within each household.
Zeta Delivers the “Who” Behind the Household
By layering household data with person-level insights, Zeta connects media exposure to real-world behaviors, matching each family member to their interests, store visits, purchases, and role in the decision-making process.
- Access premium CTV inventory enhanced by Zeta’s proprietary audience data and AI-driven activation to deliver performance at scale across trusted, brand-safe environments.
- Uncover deep viewer insights like content preferences, transaction behavior, financial indicators, and household dynamics within the Zeta Marketing Platform to power smarter, data-driven campaigns.
Signal to Sale: Activate Audiences That Convert
Premium supply meets real performance with Zeta’s CTV solution, connecting brands to audiences at scale, delivering high video completion rates and measurable business outcomes.
- Connect every CTV impression to real people using Zeta’s proprietary identifiers to track site visits, conversions, and both first- and last-touch impact.
- Measure true performance with lift and lag analysis to understand time-to-conversion and incremental lift across channels and frequency levels.
- Analyze brand influence with sentiment tracking, brand-to-demand reporting, and Halo effect metrics that reveal lower-funnel impact.
Want to see Zeta in action?
The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.