Palantir and Zeta Global announce strategic partnership.Read News
Retain customers longer by anticipating churn and using Zeta’s intelligence to shift attitudes and change behaviour on the fly.
Data shows that the customers devoted to your brand are better for your bottom line. But where does that devotion come from? Good products and positive experiences are obvious contributors, but what about the context that makes up your customer relationships? Knowing where the value is derived will help you protect the relationship when a customer is considering competitor. Falling satisfaction scores, increasing complaints, and surging cancellations are all active signs of customer churn that demand your attention.
To recognise churn, you must first know your customers at a deeper level and understand what drives their satisfaction. Zeta provides new intelligence about your customers and what makes them tick: context, propensities, psychographics, and more all lending to richer profiles and a foundation for 1:1 marketing at scale. This foundation enables your strategy to account for a customer’s current state—what they are seeking, where they are cross-shopping, and most importantly what competitors they are considering instead of you.
The Zeta Marketing Platform recognises and processes consumer behaviour in real-time, giving you up-to-the-moment awareness of a customer’s propensity to buy as well as to churn. Knowing if a customer is researching other brands or considering a substitute product is key, and the Zeta Marketing Platform arms you with the tools to stop churn in its tracks.
Buying patterns differ from a customer to another, which can make churn difficult to spot without Zeta’s insights. Understanding when customers are likely to buy can help you determine when they are truly lapsed. Once you accurately identify a customer who hasn’t recently purchased or engaged with your brand, you can make a compelling offer to reactivate the relationship.
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