Join Mando CSO Charlie Hills and Zeta Principal Loyalty Strategist John Tsaousidis for an executive breakfast discussion on British loyalty.

Ahead of Mando’s fifth What the British Want loyalty report—part of a research series published consistently by Mando in partnership with YouGov since 2018 and informed by insights from more than 25 million registered panel members—we’ll discuss what British consumers expect from loyalty programmes and the approaches delivering measurable business results.

Together we will explore:

• Moving beyond blanket discounting towards rewards, recognition and experiences that resonate with British consumers
• Creating a worthwhile value exchange that earns valuable first- and zero-party data
• Building a loyalty programme that protects margin while delivering the commercial KPIs your CFO expects

Whether you are launching, evolving or optimising a loyalty programme, you’ll leave with practical ideas to strengthen customer loyalty—alongside valuable peer discussion with fellow retail and marketing leaders.

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