BECOMING A MORE DIGITALLY MATURE EMAIL MARKETER

The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more « personal shopper » approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.