Zeta data
Enhance your knowledge of customers and prospects with information that only Zeta can provide.
What's stopping you from offering your customers more meaningful experiences? Like many brands, you have the will and the tools, but you're limited by the scope of first-hand data. To improve customer experience through targeted content and personalized offers, you first need to expand your understanding of consumers—that is, build more robust customer profiles and maintain them through continuous data collection and profile enrichment.
Get to know your customers more deeply
Zeta Data enhances your first-party data to help you better understand your customers. It also allows you to identify anonymous website visitors and enrich them with attributes specific to Zeta's 241+ million consumer profiles. Personalize your messages and offers using transactional, location, and behavioral data, insights into preferences and finances, and billions of centralized intent signals activated by the powerful AI of the Zeta Marketing Platform.
Advantages of zeta data
Zeta Data is a vast proprietary data source available across all Zeta solutions. One of the world's largest owned deterministic datasets, Zeta Data comprises exclusive information enriched in real time by thousands of online and offline predictive signals.
- Real-time accuracy:
Superior data management and hygiene capabilities ensure data accuracy and precision down to the minute. - Strength and breadth of identity:
Leveraging online and offline data to resolve identities and recognize customers across all channels. - Ubiquitous value.
Connect to a wide range of systems and create robust customer profiles with a 360-degree view.
Data matters, knowledge multiplies
Thanks to Zeta Data and our powerful AI, customers benefit from an experience that is:
- Number of subscribers increased by a factor of 36
- Record 40% increase in wealth
- 50% reduction in cost per acquisition
- Return on advertising investment of 8:1
Targeting audiences precisely and on a large scale
Using Zeta's identity graph as a guide, you can create profiles and identify individual prospects within Zeta Data who possess specific attributes and target them on any paid channel—no third-party cookies required. You can also target individuals with the desired intent across your most effective addressable channels: email, direct mail, online, CTV, and many more.
- Target the people most ready to buy by offering them relevant deals across all channels and devices.
- Understand intentions outside your brand and improve customer and prospect engagement.
- Track consumer sentiment, psychographic data, and predictive signals for more precise targeting.
Vertical and specialized lifecycle targeting
Zeta Data is used with partners to provide in-depth customer insights and information in specific vertical sectors, including Dun & Bradstreet's business data. We also work with specialist partners to provide custom audiences to target specific marketing opportunities—from newcomers and multicultural audiences to channel-specific data targeting CTV.
- Leverage combined data and activation solutions designed for specific vertical markets and audiences.
- Act on predefined recommendations to promote acquisition, reduce churn rates, cross-sell, etc.
Enrichment leads to intelligence
The proprietary information and signals that comprise Zeta Data also enable the delivery of exclusive business insights in categories such as lifecycle and predictive analytics, lead mapping, competitive analysis, attribution and marketing forecasting, and many more. It allows for the identification and activation of high-value audiences based on location, customer, transaction, and market signals.
Do you want to see Zeta in action?
Experience the Zeta marketing platform. Schedule a demo with our experts or contact us for more information.
Omnichannel marketing
Positive but disconnected interactions with brands are not enough: consumers want an integrated and seamless experience across all devices and channels.
Data & Identity
Successful customer engagement begins with actionable consumer data – accurate, constantly updated, and easily accessible.
Customer acquisition
Unlocking paid and proprietary channels to reach and acquire new customers at scale
Agile intelligence
Data and AI are coming together to deliver true customer intelligence and solve complex business problems with unprecedented speed and scale.