CUSTOMER DATA PLATFORM
The Intelligence Layer for Modern Marketing
Unite the power of data and identity to deliver real-time, individualised marketing at scale, across channels, and throughout the customer lifecycle.
Imagine if...
you could unify and enrich every piece of customer data, recognise individuals across every touchpoint, and power precision engagement with AI-enabled execution. All from a single platform.
Every Customer. One Profile. Zero Engineering Burden.
Zeta unifies fragmented customer data into real-time, activation-ready profiles that fuel engagement across channels. Marketers gain direct control of identity, data flows, and orchestration without heavy reliance on IT.
- Ingest, cleanse, and unify data from any source into continuously enriched, actionable profiles on customers and prospects.
- Speed onboarding and data integration with a flexible, schemaless architecture and real-time processing at enterprise scale.
- Reduce IT dependence through an intuitive low-code interface for data configuration.
Looking for the right tools to seamlessly connect applications and channels? Zeta’s Integration Ecosystem has everything you need.
Extend Identity. Expand Reach.
Build a complete picture of every individual using Zeta’s proprietary identity graph. Convert anonymous visitors into known contacts and extend recognition across touchpoints and time.
- Link first-party data to Zeta’s identity graph of 245+ million U.S. consumers.
- Convert anonymous web traffic into known individuals for precise targeting.
- Recognise and re-engage lapsed or unknown users across all channels.
Highest possible scores in Data Enrichment, Customer Audience Targeting and Segmentation, Anonymous Audience Targeting and Segmentation, Journey Orchestration, and Professional Services.
- The Forrester Wave™
Customer Data Platforms for B2C, Q3 2024
Intelligence That Goes Beyond Your Four Walls
Go beyond what your first-party data can tell you. Zeta’s proprietary data adds predictive signals and real-time insights that help you take action with more confidence and precision.
- Augment customer profiles with identity, demographic, behavioral, transactional, location, and intent signals from Zeta’s Data Cloud.
- Use out-of-the-box customer, competitor, and market intelligence dashboards to sharpen targeting and uncover new revenue paths.
- Apply embedded recommendations to boost conversion, retention, and overall customer growth.
Embedded Agents. Elevated Efficiency.
Our powerful blend of predictive, generative, and agentic AI powers every stage of data onboarding, segmentation, and personalisation. Zeta’s embedded agents reduce friction and accelerate activation.
- Drive dynamic decisions around lead scoring, pricing, bundling, behavior-based triggers and more.
- Accelerate time to value with Zeta’s agentic onboarding manager.
- Work smarter, not harder, with AI agents as collaborators and extensions of your team.
No Lag. No Limits. Just Results.
Zeta bridges data and action by natively integrating with activation channels and third-party tools. Execute cross-channel journeys with minimal latency and maximum control.
- Orchestrate cross-channel journeys with native support for email, mobile, web, and paid media, diverse out-of-the-box integrations, and an extensible connector framework.
- Leverage Zeta’s account management and expert professional services teams to map a successful data and omnichannel activation strategy.
- Consolidate data management needs and martech/adtech channels in one unified platform to reduce complexity and total cost of ownership.
Stay in the Know with Our Featured Content
The Walled Garden Imperative: Owning Your Audience, Data, and Destiny
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The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.