Who is currently shopping for my products?

Zeta knows the audiences already in market for what you’re selling and can connect you directly to buyers.

Who are my most profitable customers?

Zeta knows who your best customers are and can identify the top opportunities that will drive profitable growth.

What competitors are earning the most attention?

Zeta knows which competitors are impacting your market position and can adjust your targeting and bidding strategy.

Where are my hottest regional opportunities?

Zeta knows profitable locations based on customer and competitor intelligence, and can help you prioritize based on revenue potential.

How do I convert a buyer to a repeat customer?

Zeta knows how to determine the next best offer for a first-time buyer and can help you engage them with the most profitable option.

RETAIL

Smarter Retail. Stronger Returns.

Drive deeper customer relationships and higher ROI with
AI-powered retail marketing. Reach, retain, and grow your
customers with precision.

The Zeta Marketing Platform enables retailers of all shapes and sizes—brick and mortar, e-commerce, and direct-to-consumer—to make every shopper feel like your best customer, delivering meaningful content and offers based on insights only Zeta can provide. Add decades of expertise and it’s easy to see how Zeta has helped top retailers achieve their top goals.

Cross-Channel Orchestration

Create high-performing, integrated campaigns that connect mobile data with other channels, like email, paid media, TV and web.

Real-Time Triggers

Activate campaigns based on customer behaviors, interactions, market opportunities, competitive shifts, and local events.

Advanced Personalization

Leverage AI-powered segmentation, including channel preference and product recommendations.

Actionable Insights

Track and measure mobile engagement, attribution and conversion with Zeta's enterprise-grade testing and detailed reporting suite.

How Zeta Helps Retailers Like You

$14M increase in incremental sales
for luxury brand
9X conversion rate
in shopping carts for men's clothing
50% faster campaign creation time
for sports brand
57% increase in ROAS
for online luxury retailer

Zeta works with many of the world’s top retailers including:

Advantages for Retailers that Only Zeta Can Provide

More ROI, Less Complexity

Drive profitable customer acquisition and retention efforts from a single platform that wraps around your tech stack.

Drive Active Shoppers

Improve results across paid and owned channels with ability to target location, propensity to buy, price sensitivity, and more.

Integrated Identity

Unified data management, real-time ingestion, and built-in identity resolution ensure a total view of the customer and customer recognition in any channel.

Personalization at Scale

Automate campaigns based on audiences, transactions, events, and more—essentially any logic you can imagine when engaging consumers.

Customer Journey Optimization

Gain critical insights into purchase patterns, spend categories, returns, and more to determine what’s working and where to allocate budget.

Applied Expertise

Benefit from decades of experience and proven success working with top retailers from around the world.

We chose Zeta based on their vision and commitment to stay ahead of the market. We are excited to partner with Zeta to realize cutting-edge generative AI capabilities that will elevate the way we engage customers and prospects. Together we are building AI-powered marketing technologies that will power next-generation customer experiences.

- Sarah Sharp-Wangaard

VP Marketing, Hibbett