CUSTOMER DATA PLATFORM
Unify Data.
Unlock Real-Time Intelligence.
Unite the power of data and identity to deliver real-time, individualized marketing at scale, across channels, and throughout the customer lifecycle.
Every Customer. One Profile. Zero Engineering Burden.
Zeta unifies fragmented customer data into real-time, activation-ready profiles that fuel engagement across channels. Marketers gain direct control of identity, data flows, and orchestration without heavy reliance on IT.
- Ingest, cleanse, and unify data from any source into continuously enriched, actionable profiles on customers and prospects.
- Speed onboarding and data integration with a flexible, schemaless architecture and real-time processing at enterprise scale.
- Reduce IT dependence through an intuitive low-code interface for data configuration.
Looking for the right tools to seamlessly connect applications and channels? Zeta’s Integration Ecosystem has everything you need.
Extend Identity. Expand Reach.
Build a complete picture of every individual using Zeta’s proprietary Data Cloud. Convert anonymous visitors into known contacts and extend recognition across touchpoints and time.
- Link first-party data to Zeta’s Data Cloud of 245+ million U.S. consumers.
- Convert anonymous web traffic into known individuals for precise targeting.
- Recognize and re-engage lapsed or unknown users across all channels.
Highest possible scores in Data Enrichment, Customer Audience Targeting and Segmentation, Anonymous Audience Targeting and Segmentation, Journey Orchestration, and Professional Services.
The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024
Intelligence That Goes Beyond Your Four Walls
Go beyond what your first-party data can tell you. Zeta’s proprietary data adds predictive signals and real-time insights that help you take action with more confidence and precision.
- Augment customer profiles with identity, demographic, behavioral, transactional, location, and intent signals from Zeta’s Data Cloud.
- Use out-of-the-box customer, competitor, and market intelligence dashboards to sharpen targeting and uncover new revenue paths.
- Apply embedded recommendations to boost conversion, retention, and overall customer growth.
Capture Valuable First- and Zero-Party Data
As third-party cookies decline and privacy expectations rise, consumers demand personalization while becoming more selective about how brands collect and use their data. Grow by Zeta helps marketers create interactive experiences with a clear value exchange that captures owned, permissioned, and actionable data. From sign-ups and questionnaires to polls, quizzes, sweepstakes, and more, marketers can activate proven, high-converting formats that turn interactions into high-value customer insight.
- Collect zero- and first-party data directly from consumers to power deeper personalization with declared preferences and real-time intent signals.
- Build trust through transparent, consent-driven interactions that encourage data sharing.
- Strengthen owned data strategies with permission-based inputs in a privacy-first environment.
Embedded Agents. Elevated Efficiency.
Our powerful blend of predictive, generative, and agentic AI powers every stage of data onboarding, segmentation, and personalization. Zeta’s embedded agents reduce friction and accelerate activation.
- Drive dynamic decisions around lead scoring, pricing, bundling, behavior-based triggers and more.
- Accelerate time to value with Zeta’s agentic onboarding manager.
- Work smarter, not harder, with AI agents as collaborators and extensions of your team.
No Lag. No Limits. Just Results.
Zeta bridges data and action by natively integrating with activation channels and third-party tools. Execute cross-channel journeys with minimal latency and maximum control.
- Orchestrate cross-channel journeys with native support for email, mobile, web, and paid media, diverse out-of-the-box integrations, and an extensible connector framework.
- Leverage Zeta’s account management and expert professional services teams to map a successful data and omnichannel activation strategy.
- Consolidate data management needs and martech/adtech channels in one unified operating system to reduce complexity and total cost of ownership.
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Reimagine what’s possible with Zeta. Book a personalized demo today.
Whether you’re looking to unify fragmented data, accelerate engagement, or drive measurable outcomes, Zeta gives you the tools to do it all with confidence and clarity.