Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed to market (compared to Business-As-Usual campaigns) at a significantly lower total cost of ownership.
$1M+
savings across technology license & agency service expenses
95%
Increased speed to market On BAU campaign
Sallie Mae (SLM) is a financial institution providing private student loans, saving accounts, scholarships, and other educational services. As they’ve evolved from a monoline to offering several solutions across education, they needed to adapt their communication according to this increase in velocity, as well as deepen their audience segmentation to reach the wide breadth of customers in the sector.
SLM relied heavily on disparate technology partners for their digital marketing and IT teams. Not only were these services expensive, but they demanded additional SLM team members to oversee processes.
Athena by Zeta personalizes marketers' workspaces with natural voice-activated answers, an adaptive interface, and seamless Zeta Marketing Platform integration to activate across the customer lifecycle and maximize ROl at every touchpoint.
Over the course of seven months, Zeta set SLM up to democratize their lead generation initiatives through the ZMP’s self-service model.
This shift had a profoundly positive impact on Sallie Mae’s bottom line, slashing costs associated with agency services and tech licensing and fast-tracking speed to market.
Learn more about the Zeta Marketing Platform and how it could do the same for your brand
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information.
