Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
Founded in 2011, Cozy Earth is a luxury home goods and apparel brand known for ethically-produced, ultra-soft textiles that regulate body temperature and are built to last. With five of their products featured on Oprah’s Favorite Things list for five consecutive years, the company has carved out a reputation for comfort and quality. Recently, Cozy Earth set out to expand its product relevance beyond the bedroom, aiming to become the top loungewear choice for frequent travelers.
0.45%
CTR from travel publications
15,000+
new site visits driven by campaign exposure
10%
lift in ROAS during the sponsorship window
2.6M+
unique subscribers reached through sponsored newsletters
As Cozy Earth evolved its brand identity to include premium travel loungewear, the marketing team faced a new challenge: how to effectively reach a niche audience of seasoned travelers and drive meaningful engagement. They needed to broaden their customer base while maintaining strong brand alignment and maximizing return on ad spend (ROAS). Key success metrics included click-through rate (CTR) and overall campaign ROI.
Zeta partnered with Cozy Earth to craft a targeted brand awareness campaign focused on newsletter sponsorships in categories that naturally aligned with the brand’s elevated aesthetic, including travel, food, and home. Zeta recommended that Cozy Earth sponsor curated, high-quality newsletters like Travel & Leisure, Taste of Home, Southern Living, and Martha Stewart’s Everyday Cooking.
Each sponsored issue featured Cozy Earth as the exclusive brand sponsor, maximizing share of voice and reinforcing trust. Visually immersive native ads depicted travelers lounging in Cozy Earth’s apparel, from in-flight comfort to post-arrival relaxation, showcasing the brand’s premium positioning and travel-ready products.
By integrating native advertising within trusted content environments and precisely targeting travel-minded consumers, Zeta enabled Cozy Earth to reach new audiences, build brand equity, and drive measurable sales results.
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information.
