Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with nearly 1,143 Hibbett, City Gear, and Sports Additions specialty stores, located in 35 states nationwide. Hibbett has a rich history of serving customers for more than 75 years with convenient locations, superior personalized customer service and access to coveted footwear, apparel and accessories from top brands like Nike, Jordan, and adidas.
By partnering with Zeta, Hibbett Sports enriched their first party data and leveraged AI-generated brand-specific audiences to create truly individualized customer experiences across multiple touchpoints. By unifying their data and creating a real-time view of their customers, the team was also able to streamline the campaign creation and validation process, making it fast and easy to generate innovative 1:1 campaigns with ease.
1:1
Unlocked 1:1 individualization by leveraging Zeta Data
24 Hrs
Reduced campaign validation from 4 days to less than 24 hours
50%
Decreased campaign creation time by 50%
Hibbett had a problem. During the COVID pandemic online shopping exploded, along with their revenue. But as the world returned to normal, their revenue began to decline. Email engagement and click-through rates were decreasing, cart size was down, and customers were purchasing less frequently. Hibbett needed a way to reinvigorate their customer base without overwhelming their inboxes, and a way to lure new customers away from their competitors with relevant, individualized buying experiences.
Experience the remarkable impact of omnichannel engagement with Zeta's revolutionary AI-powered marketing cloud. To discover how Zeta can help engage in-market customers faster and more efficiently to increase conversions and build meaningful relationships, contact your dedicated Zeta Sales or Account Representative today.
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
