Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
As one of the world’s leading manufacturers of consumer electronics, Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market. That passion and commitment is why Samsung builds more televisions and mobile phones than any other brand on the planet.
The collaboration between Zeta technology, Media & Leads partner, Renault and their agency, OMD, yielded remarkable results. Compared to past proprietary data, the campaign delivered markedly higher rates at lower costs. Additionally, they saw a 14% increase in conversion rate—exceeding their initial target of 10%
+14%
Increase In Conversion Rate
-28%
Decrease In Cost Per Conversion
Amid inflationary pressures and a challenging automotive sector, Renault faces the impending demise of third-party cookies. Recognizing the necessity to adapt, Renault aimed to leverage its first-party data— beyond website experiences and interactions—in advertising campaigns. Their primary pain points were understanding the user’s position within the customer journey, identifying prospects ready for a purchase, and delivering omnichannel, personalized messages to encourage online conversion to a test drive.
Learn more about the Zeta Marketing Platform and how it could do the same for your brand
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information.
