Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
By shifting focus from direct purchases to email nurturing, Zeta helped The Farmer’s Dog drive conversions and create a sustainable pipeline of engaged, new customers.
23%
Lower Cost Per Acquisition
8%
Higher Email Conversion Rate
The Farmer’s Dog, founded in 2014 by passionate pet owners Brett Podolsky and Jonathan Regev, offers fresh, preservative-free dog food delivered directly to consumers, ensuring pets receive the highest-quality nutrition.
The brand faced significant challenges in diversifying their media spend and driving incremental revenue from new customers. Their initial campaign with Zeta, aimed at driving sales, underperformed due to the longer, more considered path to purchase typical in subscription-based pet food services. After all, pet parents take their time when choosing nutrition for their beloved companions.
Instead of pushing for instant purchases, Zeta and The Farmer’s Dog focused on earning customer trust through email sign-ups—mirroring the careful consideration pet owners put into choosing the right food.
The new approach included automatic discount codes at checkout to incentivize conversions, while adding non-converting prospects to targeted email nurturing campaigns with thoughtful, educational messaging.
By aligning the experience with customer needs, the brand lowered acquisition costs while building a pipeline of engaged prospects.
Learn more about the Zeta Marketing Platform and how it could do the same for your brand
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information.
