Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Case Study
La Quinta Inn & Suites operates a wide network of hotels across the United States, Mexico, and Canada. The brand caters to both corporate and leisure travelers seeking comfortable accommodations at a budget-friendly price point. La Quinta’s growth strategy is rooted in consistently delivering guest satisfaction while maintaining strict adherence to brand standards, a key differentiator in the competitive hospitality landscape.
4.7%
Increase in brand awareness
#1
in unique audience reach compared to all other channels in the campaign
As La Quinta expanded its footprint across North America, the brand aimed to elevate its perception among a specific target group: male business travelers aged 25–64, with household incomes of $75K or more. The primary objective was to increase brand awareness and solidify La Quinta as the preferred lodging choice for this high-intent audience. To meet this goal, the brand required a partner with access to premium inventory and precision targeting capabilities.
Zeta collaborated with La Quinta to launch a branding campaign across a curated selection of high-quality newsletters that best matched their desired demographic. Using Zeta’s proprietary advertising exchange, La Quinta’s ads were distributed across news, business, and travel publications, ensuring maximum resonance and visibility.
Zeta positioned La Quinta’s message directly in front of decision-makers most likely to consider their properties for upcoming business travel, by carefully mapping audience overlap and targeting the most relevant content environments.
By leveraging Zeta’s unique access to premium, proprietary inventory and data-driven audience insights, La Quinta successfully elevated its brand among high-value business travelers, outperforming other media channels and reinforcing its position in the hospitality market.
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