Which Vendors Should You Include in Your RFP?
This Q&A series features Chris Marriott, President & Founder of Email Connect, and Cynthia Janelli, Group Vice President of Global Strategy at Zeta Global. Email Service Providers aren’t one-size-fits-all, so it’s important for brands to look at vendors that meet their specific needs. To tee off the series, we’ll uncover the answers to questions like:
- How many ESPs to include in your RFP
- What are the key differences between ESPs
- How does a brand decide who to invite to the RFP process
Zeta is thrilled to be recognized in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” report as a Leader with the highest score in Strategy and the highest possible scores in 8 criteria across the Current Offering and Strategy categories.