The Forrester Wave™: Email Marketing Service Providers, Q1 2026

Zeta is proud to be named a Leader in The Forrester Wave™: Email Marketing Service Providers Q1 2026. In the report, Forrester recognizes Zeta for its “approach to AI, data management, and data governance…” as well as “…a memorable vision: Make sophisticated marketing simple.”

Findings From the Report

Zeta received the highest scores possible in 11 criteria, including Vision, Innovation, Roadmap, Identity Resolution, AI Approach & Perspective, Data Management, and Agency Services.

Zeta’s key takeaways from the report include:

• “Zeta goes to market with a memorable vision…and supports this with $140 million R&D budget, a customer-led product roadmap focused on flexible AI…”
• “Zeta…offers a natural language interface for modifying transformation rules, embeds governance directly into its marketing architecture, [and] can manage data at the attribute level…”
• “Customers praise Zeta’s accessibility…they also actively pilot new Zeta developments and rely on Zeta to help implement new innovations.”

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