
Back-to-School 2025 by the Numbers: Early Deals & Tight Budgets
We surveyed 2,000 parents to uncover back-to-school shopping trends for 2025, including budget, spending insights, channel preferences, and more.
School may be out for the Summer. But next year is already on the minds of parents.
To help brands and retailers win this back-to-school season, we conducting a survey of over 2,000 U.S. back-to-school shoppers to understand when and where they’ll shop, how much they’ll spend, and what they plan to buy.
Take a peek at the infographic below to see the key findings and how they compare to last year.


We surveyed 2,000 parents to uncover back-to-school shopping trends for 2025, including budget, spending insights, channel preferences, and more.

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