Palantir and Zeta Global announce strategic partnership.Read News
In this lively and insight-packed discussion, Zeta brings together two marketing heavyweights—Dana Shank of Kellanova and Fredda Rodriguez of Intel—to tackle one of the industry’s most deceptively complex topics: measurement.
From navigating the tension between experimentation and proof to breaking free from last-click tunnel vision, Dana and Fredda dig deep into how today’s marketers can build cultures of continuous learning. You’ll hear how Intel’s universal pixel is revolutionizing real-time segmentation, why granular impression-level data is no longer optional, and how smart brands are shifting from account-based marketing to identity-based personalization.
This isn’t your average measurement chat—it’s a masterclass in modern marketing intelligence, packed with real-world examples, sharp perspectives, and a shared belief that good data is only as powerful as what you do with it.
Learn how Zeta is redefining marketing attribution with deterministic methods that provide person-level insights across channels for smarter campaigns.
Watch as Ed See from Zeta and Nicole Kane from Bimbo Bakeries discuss marketing strategies, retail media networks, and brand relationships.
Generative AI for marketing? Most marketers are still experimenting. Check out where we are today—and where gen AI will take you tomorrow.