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Organizations that consolidate fragmented marketing technology are seeing transformative results. 2025 research from Forrester Consulting and commissioned by Zeta Global examines the Total Economic Impact™ of the Zeta Marketing Platform, revealing $28.7 million in overall benefits over three years.
The study analyzed organizations that replaced legacy ESPs, CDPs, and DSPs with Zeta's integrated solution. The financial impact was substantial: a composite organization based on interviewed customers achieved 6x return on ad spend, 50% faster campaign creation, and over $3 million saved each year from tech stack consolidation.
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Zeta is recognized by Forrester for delivering AI across all 26 marketing use cases, showcasing industry leadership in AI-driven cross-channel marketing.
Learn how Zeta is redefining marketing attribution with deterministic methods that provide person-level insights across channels for smarter campaigns.
IDC research, commissioned by Zeta, explores how a fresh approach to data strategy can drive measurable business impact across every touchpoint.
Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.