Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
Zeta Global places a strong emphasis on data privacy as a foundation of accountability and trust with clients and consumers. Acting as both a Data Processor and Data Controller, the company ensures strict adherence to privacy regulations and ethical standards. It goes beyond compliance by implementing enhanced consumer protections, such as opt-in email consent and transparency in web tracking, while aligning with global and local regulations like GDPR and CAN-SPAM. Committed to responsible data use, Zeta prioritizes transparency, innovation, and empowering individuals to maintain control over their personal information.
Data plays a crucial role in our world, but with that comes the serious responsibility of handling people’s information with care, ethics, and transparency. As data use has expanded, concerns about privacy and security have grown. People want to know how their information is used, who has access to it, and what companies do to protect it.
At Zeta Global, we take these concerns seriously and uphold the highest standards of data privacy and security. We don’t view privacy as just a legal box to check; it’s a vital part of the trust we build with our clients, partners, and consumers. Respecting privacy rights means going beyond compliance and focusing on accountability and transparency.
We have developed clear, responsible data practices to give people confidence in how we collect, manage, and use information. Here’s an overview of the measures we put in place to protect sensitive data and the laws we follow to uphold these principles.
Trust forms the backbone of our approach to privacy. We understand that the data we handle is not just information but a responsibility. Clients trust us with their most valuable data assets, and we take this responsibility seriously. As such, we take on two roles depending on the type of data and how we use it:
We also adhere to structured commercial agreements that establish clear limits on downstream uses and reinforce security through proven practices.
Our commitment to higher standards reflects our dedication to earning and maintaining the trust of everyone whose data we handle. By adopting stricter measures, we aim to offer real, tangible benefits to consumers, giving them more control and transparency over how their information is used.
Our approach to data collection centers on relevance, transparency, and ethical sourcing. We gather and manage data responsibly to deliver meaningful marketing experiences without sacrificing privacy.
One of the biggest concerns most people have with the data collected for personal advertising is how that data might influence credit, insurance, housing, education, or employment eligibility. We are not a consumer reporting agency and do not perform activities governed by the Fair Credit Reporting Act (FCRA) or similar regulations.
We use our data only to make marketing more relevant and to improve experiences on our platform. By keeping our applications non-sensitive, we make sure that our data practices have no impact on critical areas of people’s lives.
Zeta’s privacy practices extend well beyond national standards. We have created a compliance framework that addresses federal, state, and international regulations, reflecting our global approach to data privacy. Below is a comprehensive list of the laws we adhere to:
At Zeta Global, we believe that trust and transparency are crucial. We welcome questions about our data practices and value open dialogue. Our goal is to maintain a balance between innovation and integrity, making sure that people understand how their data is used and that they always have control.
If you have any questions or concerns about our data practices, we are here to listen and address them. Your privacy matters to us, and we remain committed to responsible and ethical data use.
The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.