Zeta Included in Forrester’s AI Cross-Channel Marketing Hubs Benchmark Report
Zeta is recognized by Forrester for delivering AI across all 26 marketing use cases, showcasing industry leadership in AI-driven cross-channel marketing.
Zeta Named a Leader in IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises
Published on October 1, 2026
Marketing is transitioning from AI that makes recommendations to AI that takes relevant action, giving teams with agentic capabilities a clear advantage.
This IDC MarketScape looks at which platforms support that shift, and Zeta has been positioned as a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
According to the IDC MarketScape, our identity graph is a strength:
“That foundation connects Zeta's customer data platform, demand-side platform, email service platform, mobile, and connected TV into one omni-channel system, delivering deterministic attribution at enterprise scale.”
Download the IDC MarketScape excerpt to see:
Get your copy now if you’re interested in moving beyond recommendations into real-time, autonomous execution across the full marketing stack.
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Learn more about Zeta
Zeta is an AI infrastructure platform empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.