
Unlocking the True Value of Marketing™: From Attribution to Enterprise Impact
Watch how AI is redefining marketing measurement, shifting focus from narrow KPIs to enterprise-level impact like TVM.
Jordan Zimmerman built a defining agency and never lost the founder’s edge—even inside a global powerhouse.
In this candid 1:1 with Jed Hartman, Zeta’s President of Activation, the relentless entrepreneur shares his playbook for winning through disruption. The talk will include unvarnished lessons from multiple cycles and platform shifts—and how an owner’s mindset scales.

Watch how AI is redefining marketing measurement, shifting focus from narrow KPIs to enterprise-level impact like TVM.

Watch to learn how AI is breaking down marketing silos and enabling connected systems of data, creative, and media.

Watch Michael Milken and David A. Steinberg explore how AI and capital markets will shape the next era of economic growth.
The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.