Simon Property Group Trades Legacy Tech for Zeta's Modern Architecture

Published on November 13, 2024

About this video

Patrick Flanagan, Senior Vice President of Digital Operations Strategy at Simon Property Group, discusses the challenges they faced with previous technology solutions that failed to deliver on promises. He highlights the benefits of Zeta’s email and mobile solutions, which offer advanced segmentation, reporting, and AI features. Zeta’s technology is noted for its responsiveness to user feedback, ensuring that product teams effectively address user needs.

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