The New ROI: From Attribution to Outcomes in the AI Era

About this video

As AI reshapes how we plan and execute, the bar for measurement is higher but clearer: did it move the business?

This session demystifies what’s new and what wins. We’ll show a practical path to predict before you spend, adjust while you run, and prove outcomes your CFO trusts.

Attendees will learn:

• The new scorecard: link marketing to revenue, margin, and LTV—beyond last-click and vanity metrics.
• Predict before you push: use AI to forecast likely performance and guide creative/media choices.
• Always-on optimization: keep budgets, bids, and creative learning in motion—without black boxes.
• Common pitfalls: messy data, proxy chasing, and misaligned reporting windows (and how to fix them).