The generative AI hype has ignited a new age of questions, responsibilities, and sometimes even panic amongst businesses and consumers alike. This session will explore new research from guest Forrester Consulting Group on how to bridge the evolution of AI with transparency, trust, and ethics. Learn how future implications of AI will transform multiple industries and best approaches to adaptation for retail, financial services, travel & hospitality, CPG, and more.
To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.