Palantir and Zeta Global announce strategic partnership.Read News
Palantir and Zeta Global announce strategic partnership.Read News
In recent years, we’ve seen a significant shift in how consumers access content, from traditional linear TV to streaming platforms, and from TVs to personal devices. Now with the advent of AI, Kevin Mayer, CEO of Candle Media, former CEO of TikTok, COO of Bytedance, and senior executive at Disney, discusses evolving viewing habits, content creation, monetization models, and advertiser expectations.
To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.