Turning Data into Demand: How Zeta and Tombras Are Shaping the Future of Customer Acquisition with AI Agents

Zeta and Tombras are helping brands deploy intelligent agents that translate real-time data into personalized experiences and measurable results.

Zeta’s AI-powered agents process over 1.4 billion transactional signals and more than a trillion content consumption signals every month. These agents analyze behavior, predict intent, and activate campaigns dynamically across every digital touchpoint.

Agentic AI: Smarter, Faster, Always-On

At the heart of this capability is agentic AI, an autonomous, goal-driven system that acts on behalf of marketers to make thousands of micro-decisions per second. These AI agents don’t just analyze data; they act on it.

They manage bidding strategies, test creative variations, adjust targeting, and shift budgets continuously to optimize performance.

Agentic Workflows: Orchestration Without Bottlenecks

Tombras leverages agentic workflows built into Zeta’s platform to streamline execution from insight to action. These workflows connect data ingestion, audience targeting, creative rendering, media buying, and performance optimization into a seamless loop. Creative updates, channel prioritization, and campaign pacing adjust instantly, ensuring that no opportunity is missed.

This always-on orchestration eliminates the traditional handoffs between teams and tools. For Tombras, it means faster speed to market, reduced manual overhead, and the freedom to focus on creative strategy and brand growth.

As Alexander Potts, EVP of Product & Investment at Tombras, puts it: “It really democratizes the use of AI. It allows people to go in and create agents by themselves. It’s all integrated into the overall stack. Our employees can focus not on the time they’re spending but on the value they’re creating.”

For their clients, it means smarter acquisition with lower cost per action and higher conversion rates.

With access to Zeta’s cookieless identity graph, agentic workflows maintain precision across every channel. Persistent, people-based identifiers anchor each campaign, allowing for true 1:1 targeting at scale. Thousands of predictive signals enrich every profile, helping AI agents decide when, where, and how to engage each individual whether on CTV, email, social, or audio.

CTV, in particular, benefits from this person-level intelligence. Zeta’s agents go beyond household-level targeting to serve personalized messages to individual viewers, based on their unique viewing behavior and preferences. With built-in survey feedback and premium programmatic supply, marketers can optimize creative for maximum impact.

Reporting closes the loop. Zeta’s Insights Studio provides unified, AI-generated reports that tie performance directly to individuals. Marketers can track what’s working, where to optimize, and how each campaign contributes to acquisition goals.

Zeta and Tombras are proving that AI agents, empowered by agentic workflows, are more than a future concept. They’re operational today, powering marketing that performs, scales, and delivers.