Zeta NEXT: Understanding Customer Lifetime Value

About this video

Zeta’s President & COO Steven Gerber explains why the way Zeta thinks about Customer Lifetime Value is different. For too long, marketers have relied on the business consumers are conducting with them to determine future value. But what about the transactions those consumers are engaging in with competitors? How can a better understanding of what consumers are doing outside of your four walls help you determine share of wallet?