Zeta Live 2026 · Featured
The 10X Marketer: Marketing is Becoming an Intelligence Function
About the session
The software era had the 10x Engineer. The AI era has the 10x Marketer. This is not the marketer who produces ten times more, but the one who helps the organization decide ten times better. Zeta President Steven Gerber and a panel of industry leaders discuss what changes when marketing shifts from a production function to an intelligence function: where judgment creates disproportionate value, how you get precision at scale while strengthening the brand, and what it takes to build an organization that gets smarter with every decision it makes.
Speakers
Steven Gerber
President, Zeta Global
Carla Hassan
CMO, JPMorganChase
Norm de Greve
Former Global CGO & CMO, General Motors
Kelly Mahoney
CMO, Ulta Beauty
Janet Balis
Managing Director and Partner, BCG
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