Zeta Live 2026 · Featured
Marketing Impact Reimagined: Launching the True Value of Marketing™
About the session
CEOs and CFOs increasingly expect marketing to deliver profitable growth, yet most teams can prove activity far better than they can prove value. Join Zeta and leading business minds for the launch of True Value of Marketing™: a benchmark and operating model that evaluates every marketing program as a capital investment, revealing where value is created, where it’s lost, and where the next dollar should go.
Speakers
Kara Trivunovic
SVP, Strategic Growth, Zeta Global
Robert Tas
Partner, McKinsey & Co.
Tashina Charagi
SVP, AI & Data Transformation, TKO
David Schey
EVP, Data Cloud Intelligence, Zeta Global
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