Zeta Live 2026 · Thought Leaders
Acing AI: Creating Lasting Culture in a World of Faster Creative
About the session
AI can generate content, products and cultural signals at unprecedented speed - but can it build real connections that last through trends and time? Through the story of the Stan Smith brand, former Adidas CEO Kasper Rørsted and Stan Smith himself explore how an athlete, a product and a partnership became a multigenerational cultural icon. The conversation looks at where intelligence and automation can help leaders, what must remain human, and how brands can use AI to scale relevance without losing authenticity, heritage or meaning.
Speakers
Bonin Bough
Co-Founder & Chief Strategy Officer, Portrait Media Group
Stan Smith
Chairman, Stan Smith Events
Kasper Rørsted
Former CEO, Adidas
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