About the session
Brand partnerships are shifting from one-off endorsements to deeper creative collaborations. Through a collaboration with its newly named Artist-in-Residence, Aloe Blacc, Pro Athlete Community is treating music as a growth channel, not just a cultural nod. In this masterclass session, Chip Paucek sits down with Aloe Blacc to break down "First Round", a campaign that turned an unfinished song into a public engagement engine, inviting PAC's athlete community to complete the track while fans and members watched — and voted — in real time. The conversation unpacks how PAC built a scalable model for artist partnerships that drive community participation, brand affinity, and earned attention, all before a single piece of content was finished.
Speakers
Chip Paucek
Co-Founder & CEO, Pro Athlete Community
Aloe Blacc
CEO, Grand Scheme Productions, Inc.
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