Zeta Live 2026 · Thought Leaders
The Creator Economy: Culture, Commerce and Connection
About the session
The strongest creator partnerships are no longer transactional endorsements, they are shared bets on an idea, a community, a product or a moment. This conversation looks at what it takes to build them: giving creators a meaningful role in the work, aligning on what their audience genuinely cares about, and creating value that feels native to the community while advancing business goals.
Speakers

Dan Fleyshman
Founder, Elevator Studio

Olivia Ferney
CMO & Co-Owner, Top Tier Travel & Travel With Livii

Adley Kinsman
CEO, Viralish

Zachery Dereniowski
Social Media Philanthropist, Onefluent Inc.

Heather Rae El Moussa
Entrepreneur, TV Personality, Model, & Mom, HRE Beauty
You may also like

Turning Artists Into Growth Partners
Aloe Blacc and Chip Paucek explore how creative collaboration, community participation and music can turn artists into meaningful brand growth partners.

Creative Reimagined: Turning Insights into Impact
Brand and agency leaders explain how data, context and AI can uncover richer insights, expand creative possibilities and build experiences that resonate.

The Agency Reimagined: Creating the Agency of Tomorrow
Agency leaders explore how intelligence connects planning, activation, optimization and measurement to help teams move faster and deliver greater client value.