Zeta Live 2026 · Thought Leaders
The Agency Reimagined: Creating the Agency of Tomorrow
About the session
The agency of the future will be defined not by more tools, but by more intelligence. In this session, hear how agencies are building intelligence into every part of their operating mode, from planning and activation to optimization and measurement. Discover how connected teams can move at the speed of the market, turn insight into advantage, and create more value for every client.
Speakers
Jarrod Dicker
SVP, Product Strategy, Zeta Global
Kristen Kelly
Global Head of Media, Managing Director, Accenture
Stephani Estes
Chief Media Officer, The Shipyard
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