Zeta Live 2026 · Thought Leaders
The New Discovery Journey: Winning the Moments Before Purchase
About the session
Consumers are finding products through content, search, AI, and the open web—often before they ever reach a retailer. Hear how leading brands and agencies are deciding where to invest, navigating Generative Engine Optimization, using data to turn new consumer behaviors into growth.
Speakers
Winnie Shen
EVP, Data Cloud Applications, Zeta Global
Adam Singolda
Founder & CEO, Taboola
Kevin Wertz
CMO, Bedrock Manufacturing (Shinola & Filson)
Dooley Tombras
President, Tombras
Molly Hop
Managing Partner, Market, Havas Media Network North America
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