Zeta Live 2026 · Thought Leaders
Loyalty Reimagined: Building Customer Value Beyond the Purchase
About the session
Loyalty is about more than rewarding transactional behavior. The strongest programs give customers a reason to choose your brand again and again. Hear how marketing leaders are using data and personalization to better understand their customers, create experiences worth returning for, and build lasting relationships that extend far beyond the purchase.
Speakers
Mallery Ramsden
VP, Loyalty Strategy Consulting, Zeta Global
David Schey
EVP, Data Cloud Intelligence, Zeta Global
Ashley Travis
Head of Growth Marketing & Brand Strategy, Pizza Hut
Jennifer McMillen
VP, Guest Loyalty & Insights, Nothing Bundt Cakes
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