Zeta Live 2026 · Thought Leaders
The Enterprise Reimagined: Building Business Intelligence for Growth
About the session
The future enterprise will be intent first, not organized around channels or disconnected teams. Hear from leading brands that are using intelligence to understand what customers need, align every interaction to outcomes that matter, and act in real time. By turning each signal into a next-best action, they are creating more valuable customer relationships and a more adaptive engine for growth, starting with marketing and scaling across the business.
Speakers
Bryan Seltzer
President, ZX, Zeta Global
Meghan Wismer
Director, Marketing Strategy, Frontier Communications
Adam Allamar
U.S. Consumer Cards Marketing - Head of Acquisition, Citigroup
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