Zeta Live 2026 · Thought Leaders
From AI Promise to Business Results: Inside the FDE Model
About the session
AI only creates value when it moves from promise to real business results. This conversation explores the Forward Deployed Engineer model: technical teams working alongside customers to turn ambitious goals into deployed, measurable outcomes—and what that changes about how technology is built, implemented, and scaled across the enterprise.
Speakers
Christian Monberg
Chief Technology Officer & Head of Product, Zeta Global
Siddharth Dhulipalla
Field CTO, Fireworks
Yassine Benazzou
FDE Leadership, OpenAI
Drew Holland
RVP, Solution Engineering - TMT, Snowflake
Bashir Eghbali
EVP, Data Cloud Acceleration, Zeta Global
You may also like
Dr. Alex Karp & David A. Steinberg: Building the Sovereign Intelligent Enterprise
Alex Karp and David A. Steinberg discuss how AI will reshape enterprise leadership, institutional decision-making and sovereign intelligence strategies.
The Enterprise Reimagined: Building Business Intelligence for Growth
Learn how brands use customer intelligence, intent signals and next-best actions to align enterprise decisions and create a more adaptive engine for growth.