About the session
Generative Engine Optimization (GEO) is reshaping how brands are discovered, evaluated, and chosen. As customers increasingly turn to AI for answers, recommendations and research, brands need to build the relevance and authority required to appear in the moments that shape consideration. Join to learn how to assess how AI sees your brand today, identify the signals that influence AI-generated answers, and build the content, authority and measurement strategy to improve how you show up.
Speakers
Winnie Shen
EVP, Data Cloud Applications, Zeta Global
Saroop Bharwani
CEO & Co-Founder, Senso
Adam Herman
Chief Innovation Officer and President, Planet Fitness Division, Zimmerman Advertising
Adriana Sora
Product Marketing Lead, Progressive Leasing
Bashir Eghbali
EVP, Data Cloud Acceleration, Zeta Global
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