Tombras Uses Zeta AI to Turn Insights Into Action for Clients

About this video

Ad Age’s 2025 Agency of the Year, Tombras is setting the pace for innovation—proving what’s possible when agencies pair creativity with AI-powered marketing intelligence.

Alexander Potts, EVP of Products and Solutions at Tombras, shares how the agency’s partnership with Zeta help their team move faster—from insight to execution—while delivering measurable outcomes for clients.

Potts explains that before Zeta, Tombras relied on a patchwork of data partners—fragmented, hard to operationalize, and difficult to scale across accounts.

With Zeta, Tombras can unify data signals and apply AI to turn consumer intelligence into real-time actions—without rebuilding the wheel for every client, including:

• Connect identity + signals to build a more complete view of audiences and prospects
• Operationalize insights into audiences, messaging, and next-best actions faster
• Scale what works across clients using repeatable workflows, while still tailoring execution by vertical, goals, and brand nuance
• Reduce vendor sprawl by consolidating the steps between “we learned something” and “we activated it”

The result: an operating model that supports both high-touch strategy and high-velocity delivery—especially as AI becomes a day-to-day production advantage for agencies.