
Forrester Total Economic Impact™ Study: How Zeta Delivered 295% ROI
2025 research on the impact of the ZMP from Forrester Consulting, commissioned by Zeta, reveals a 6x return on tech investment.
Download Forrester’s exclusive report — The State of AI for Cross-Channel Marketing Hubs — and get strategic insights to elevate your campaign performance.
In its survey of leading martech vendors, Forrester identified 26 distinct AI use cases critical to modern marketing. Of the 14 providers that responded to Forrester’s June 2025 questionnaire, Zeta was the only one that reported current generally available capabilities across all 26 AI use cases identified in the report.
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2025 research on the impact of the ZMP from Forrester Consulting, commissioned by Zeta, reveals a 6x return on tech investment.

Zeta is recognized by Forrester for delivering AI across all 26 marketing use cases, showcasing industry leadership in AI-driven cross-channel marketing.

Unlock real-time marketing intelligence with Zeta’s latest platform innovations that transform raw data into actionable growth-driving insights.
Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.