Zeta Live 2026 · Featured
Intelligence, Intent and Imagination: Growing the Business of What People Love
About the session
Iconic brands stay ahead by influencing what their audience wants to see next. Long before a fan engages or buys, a brand needs to have already shaped the moment through personalization, creativity and a deep understanding of what keeps people interested. Hear how iconic leaders are driving measurable growth by infusing AI into growth and marketing strategies, maintaining human connection, and using creativity to influence what their audience wants.
Speakers
Dan Nathan
Founder & Principal, RiskReversal Advisors
Sydne Mullings
General Manager, CMO, Microsoft
Renie Anderson
Chief Revenue Officer, National Football League
Michael D. Ratner
Founder & CEO, OBB
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