Zeta Recognized for Customer Satisfaction in IDC's 2025 CX Customer Data Platforms Satisfaction Awards

Amid a crowded customer data platform (CDP) landscape, Zeta was recognized for customer satisfaction in its 2025 CX Path Survey.

Zeta was awarded IDC’s 2025 Customer Satisfaction Award for CDPs based on feedback from more than 2,501 organizations around the world. This award recognizes vendors delivering exceptional value, seamless implementations, and high-performing features that meet real-world customer needs.

Zeta’s Customer Satisfaction Scores Signal Real-World Impact

Customer acquisition leaders don’t have time to gamble on tech that overpromises and underdelivers. We believe Zeta’s performance in this independent survey shows that it doesn’t just check the box on features, it excels where it counts: in delivering results.

Compared to the average CDP vendor ratings, Zeta placed in the highest scoring group of CDP vendors, including:

• Ease of integration and implementation: Zeta’s CDP platform is built for fast, flexible deployment across complex tech stacks. Whether integrating with legacy systems or modern cloud environments, Zeta minimizes friction and accelerates time to value.
• User experience and data security: With an intuitive interface and enterprise-grade security baked in, Zeta empowers teams to act on data confidently and efficiently without compromising on privacy or compliance.
• AI-driven capabilities and analytics: Zeta’s proprietary AI, Athena, analyzes trillions of real-time signals to surface predictive insights, optimize campaigns, and automate decisions that drive measurable growth.
• Enterprise-level support and roadmap visibility: From onboarding to ongoing optimization, Zeta partners closely with clients to ensure long-term success, backed by transparent product roadmaps and a commitment to continuous innovation.

Zeta also stood out for its ability to tailor solutions to industry-specific needs, giving marketing and CX teams a faster path to activation and ROI.

Zeta Delivers as CDP Budgets and Expectations Rise

According to the report, 80.6% of companies expect to increase their CDP spend in the next 12 months, with a focus on AI, advanced analytics, and ecosystem expansion. But not every vendor is delivering value in return.

Zeta’s CDP is engineered to solve the problems that matter most to enterprise marketers. While others struggle to keep up with evolving expectations, Zeta’s customers benefit from a platform that delivers on today’s needs and adapts to tomorrow’s.

Whether it’s through seamless integrations, real-time audience insights, or AI-powered decisioning, Zeta equips brands with the tools to drive performance across every stage of the customer lifecycle. And with a product roadmap shaped by client feedback and market trends, Zeta continues to build for what’s next, making it a trusted partner in a high-stakes, high-growth category.

Download the IDC 2025 CX CSAT Award Report to see why Zeta was recognized across 30+ customer satisfaction metrics.